Developing Easy-To-Use Order Pickup Solutions For Restaurants - Forbes

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eatsa

As online deliveries increase, customers are demanding faster orders at restaurants. This means that automated tech is becoming more common. Tim Young, eatsa CEO, shared more about order pickup solutions for restaurants.

Young explains that eatsa is a restaurant technology provider. The company creates data-driven, automated technology solutions to help streamline restaurant operations and improve customer experiences. "The eatsa platform is a complete end-to-end technology solution that drives mobile adoption, reduces labor, increases throughput and elevates the customer experience. Our front of house, customer-facing products include self-ordering kiosks, mobile apps, digital menu boards and self-service order pickup systems with a digital status board," Young says.

In addition to its Cubby Pickup System, eatsa recently unveiled the Spotlight Pickup System, an engaging, easy-to-use order pickup solution. The Spotlight Pickup System simplifies the pickup process for all levels of the restaurant, including customers, restaurant staff and delivery couriers.

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eatsa

After ordering in-store at a self-service kiosk or through a digital channel (a mobile app or third-party delivery app), a customer or delivery courier checks the digital Status Board to quickly understand the status of the order. When their order is ready, they are guided to their automated pickup ‘Spot’ where the customer’s name is clearly highlighted on the front display. Each Spot is connected to eatsa’s cloud network and equipped with product sensors, a toplight for status indication and a front display for customized digital messaging.

"We have a group of talented engineers who produce software for our automated solutions. We implement IoT, robotics and machine learning to enable smooth operations through the entire order cycle: From the time an order is submitted by a customer to when they pick up their meal," Young shares.

All of the technology works cohesively to ensure a streamlined and accurate order experience. Through eatsa’s tech, a restaurant’s staff can track the lifecycle of an order, analyze operational workflow efficiencies, diagnose and remediate inefficiencies, dynamically expand production capacity, predict order volumes and ingredient inventory needs. This gives consumers precise information about their order status, including down-to-the-minute accuracy on pickup time, and it assures that orders do not sit too long before they are picked up, improving food quality and consistency while reducing food safety risks.

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Young thinks the restaurant industry is on the cusp of a digital revolution. Similar to the digitization of the retail industry, consumers are expecting more and more from restaurants. They expect the same conveniences in their dining experiences that technology has offered them in all the other aspects of their lives.

"We hope to help restaurants embrace this new digital era, and not only meet their customers’ expectations but continuously exceed them. How great does it feel when you walk into your local coffee shop, and the barista greets you by name and already knows your order? We believe that technology can enable brands to deliver a personalized experience across all touchpoints, so every customer is treated like a regular at every store and on every channel," Young says.

The eatsa system captures order-level and customer-level data. Not only does this data allow restaurants to measure and improve operations, but also to measure and improve menus and recipes, understand their markets and consumers better, and build targeted digital marketing and loyalty programs. By building programs based on customer profiles, rather than a one size fits all approach, brands will be able to dramatically increase customer retention, sales volumes and ticket size.

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https://www.forbes.com/sites/lanabandoim/2019/03/28/developing-easy-to-use-order-pickup-solutions-for-restaurants/ 2019-03-29 03:53:00Z