Amazon.com Inc. is shuttering its restaurant delivery service Amazon Restaurants in the U.S., putting an end to a four-year experiment that sought to compete with the likes of Grubhub and Uber Eats but failed to gain much traction.
Amazon AMZN, +1.24% said it would discontinue the service on June 24 and that the small number of employees who made up the division have found new roles within the company or will be provided assistance with finding new positions. Website GeekWire first reported the move.
Seattle-based Amazon started offering restaurant delivery for Amazon Prime members in certain ZIP Codes throughout its hometown in 2015. The next year, it opened a similar business in the U.K.
Read: Amazon targets Uber Eats with huge Deliveroo investment
But the project failed to show significant growth. Amazon closed its U.K. service late last year, and as of May, serviced more than 20 cities in the U.S., according to its website.
An expanded version of this report appears on WSJ.com.
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https://www.marketwatch.com/story/amazon-ends-own-restaurant-delivery-service-as-grubhub-and-uber-eats-competition-intensifies-2019-06-11 2019-06-11 11:34:00Z
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